District Sales Manager5155POSITION PURPOSE:Lead SDA's and ensure sales objectives are met or exceeded. Maintain contact
with key field customer personnel at the chain level by spending four to five days per week in the field. Achieve
merchandising objectives and ensure stale control measures as established versus Region objectives. Continually focus on
improving productivity by means of value-added operational efficiencies; route split initiatives, and flawless execution
at store/retail level.Profitable Sales Volume:* Establish sales stale distribution targets and merchandising objectives
for each assigned SDA. * Provide all required assistance at the retail level to achieve Pepperidge Farm's established
objectives* Deliver unit volume and dollar volume results versus established objectives/targets* Sell to small accounts
where appropriateMerchandising Excellence:* Maintain a merchandising strategy for all Pepperidge Farm products that
ensures the proper handling, placement and stale allocation levels/objectives.* Conduct frequent (at least weekly)
retail store audits of sales, stales, product mix (distribution), merchandising (on shelf and off shelf displays, etc.),
pricing and positioning of Pepperidge Farm and competitive products.* Attend store sets, store openings, in-store demos,
promotional activities and trade functions.Display Penetration:* Deliver results versus target for all focus items
including display penetration targets, new item distribution objectives and merchandising standards adherence.Education
and Experience:* 3 - 5 years District level sales experience preferably with Direct Store Delivery organization. Food
industry experience preferred* BS/BA in Business Administration or equivalent combination of education and experience*
Selling Skills* Computer Skills (Excel, PowerPoint, Word, Experience with internal computer systems for data gathering
and interpretation)SDA/Retailer Leadership:* Establish and maintain a high level of relations with SDA's, retail store
and field customer decision making management personnel. Maintain regular chain supervisor contacts* Frequently call on
SDA's to counsel and assist them with specific problems and opportunities. Serve as primary communicator for Pepperidge
Farm.* Conduct regularly scheduled SDA workshop meetings to improve operational expertise.* Regularly ride routes (at
least two days per week) and work with SDA's to resolve problems to achieve sales, stales, and merchandising goals.
Reinforce and mutually develop Volume Plans through the JVP process.* Operate route when necessary.Personal
Development:* Build SDA capabilities to achieve display targets and to secure necessary resources to achieve AOP targets
(including reset activities). Ensure collaboration across the organization to ensure delivery of results * Provide SDA's
with regular input on performance. Coach and provides recommendations to each SDA on areas for improvement (including
specific training). Coach on the rules of the road strategies and goals in order to accomplish objectives.