If you’re looking for work that is both creative and financially rewarding, jobs in advertising, marketing and public relations might be a great fit. Thanks to trends like viral marketing and online social networking, promotional and marketing jobs require a greater degree of innovative thinking than ever before. Image can be everything in a media-driven business environment; public relations jobs offer the chance to be involved in brand management or create new communications strategies for established or upstart businesses. Competition for entry-level PR jobs is strong, and specialized skills and education will help you to stand out. A background in sales can also be a significant asset for those considering a mid-career switch to advertising and promotions. Marketing careers offer a wide range of possible specialties, including management, research and analysis.